YouTube introduces a new collaboration tool for brands and creators. How can a video creator develop its channel with brand? How can brands advertise themselves with the help of creators (influencers)? What needs to be done? What can marketplaces expect in the future? Who can use Media Kit now? The best pieces of advice from the YouTube experts.

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Timeline
00:00 - Intro
01:46 - Brands interact with the influencers (creators). Agency model or marketplace model?
05:37 - The main problem of the marketplace model.
08:14 - YouTube solution to the communication problem of the marketplaces.
11:52 - Proper work of the YouTube Media Kit for BrandConnect.
11:53 - Exclusive partnership. A promising way for creators and agencies to cooperate.
13:55 - How does YouTube collecting data help creators to work with brands?
19:04 - Check your Monetization tab for BrandConnect opportunity.

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