Learn how to set up a conversion action within your Google Ads account, step 1 of 2 in setting up Conversion Tracking. You will learn about both automatic and manual options, and the benefits of each.

Setting conversion tracking helps to measure how well your ads are performing by tracking the actions that users take on your website or app.

This information can help you optimize your campaigns to achieve your overall advertising goals, such as increasing sales, generating leads, or driving traffic to your website.

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