Neuromarketing expert Dr. A.K. Pradeep says the idea of Neuromarketing was first talked about in sage Bharata's Natya Shastra written during the period between 200 BCE and 200 CE in India. Natya Shastra is treatise on the performing arts, encompassing theatre, dance and music.
This piece of information is from the interview with Dr. A.K. Pradeep for the documentary "Innovation: Where Creativity and Technology Meet."
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Please visit www.innovationmovie.com for more details about the documentary.
