Amidst the chaos of our current real estate market environment, one thing remains constant. The agents who control the listings control the market. But how do you stand out in your listing appointments and make sure the sellers choose you as the agent to list and sell their home?

This is where ChatGPT can assist you in putting together a listing presentation that will turn your appointments into success with signed listing agreements. Follow this blueprint and your listing appointments will be like Chick-Fil-A on Sunday…Closed!

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This process involves preparing a listing presentation folder showing how your plan will get their home sold at the highest price possible in the least amount of time. Although listing presentations involve pricing, for this article I will focus on the marketing proposal portion.

The first prompt is effective if you have a previous MLS description that you can utilize as a basis for ChatGPT to write a new description. Here is an example prompt asking ChatGPT to provide you with the MLS description.

Please act as an expert real estate copywriter specializing in writing MLS descriptions that encourage readers to schedule a showing of the home after reading the MLS description. Please rewrite the following MLS description in a way that is new, fresh, and different from this one:
(Paste in Previous Description)

The second prompt can be utilized if you don’t have a previous MLS description or you prefer to start from scratch in producing one.

Please act as an expert real estate copywriter specializing in writing MLS descriptions that encourage readers to schedule a showing of the home after reading the MLS description. Please write an MLS for a home with the following amenities:
(Then list the highlights and amenities of the home you wish to be included)

Once it provides the first description, print a copy of it, and place it in a presentation folder. Right below the description it provides, write the following prompt next:

Please rewrite this MLS description in a more professional tone (or whatever tone you prefer that is appropriate for the home).

Then right below that description in ChatGPT write the following prompt:

Please rewrite this MLS description in a more luxury tone (or whatever tone you prefer that is appropriate for the home).

Step 2) Prepare an Instagram post announcing the home as a new listing.

The next step is to prompt ChatGPT to provide you with an Instagram post announcing this as a new listing using the following prompt:

Please convert the listing description above to an SEO optimized Instagram post announcing this home as a new listing available in the (your city) area with a strong call to action to reach out for additional details or to schedule a showing.

Step 3) Create a Facebook post announcing the home as a new listing.

The next step is to prompt ChatGPT with the following:

Please convert the listing description above to an SEO optimized Facebook post announcing this home as a new listing available in the (your city) area with a strong call to action to reach out for additional details or to schedule a showing.

Step 4) Create a LinkedIn blog post.

The next step is to prompt ChatGPT with the following:
Please convert the listing description above to an SEO optimized, 800-word LinkedIn blog post announcing this as a new listing for the home located at (address) in the (your city) area with a strong call to action to reach out for details or to schedule a showing.

Step 5) Create a YouTube Short Video Script.

The next step is to prompt ChatGPT with the following:

Please convert the listing description above to an SEO optimized YouTube video script for the home located at (address) in the (your city) area with a strong call to action to reach out for details or to schedule a showing.

Step 6) Ask for 25 Unique Ways to Market the Home.

Whether you are an expert marketer of listings or not, fresh, new ideas are what we are always looking for. Use this prompt to develop a marketing plan for the listing:

Act as a real estate marketing expert and give me 25 unique ways to market the home from the MLS description above in ways that will help me sell the home for the highest price possible in the least amount of time.

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