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You’ve likely seen the Costal Grandma: the older, usually white, woman cocooned by her cream knit sweater, either lounging on the beach, or topping her roast chicken with red wine demi-glace. Characters like Diane Keaton in Something’s Gotta Give, Meryl Streep in Mamma Mia, Diane Lane in Under The Tuscan Sun or Jane Fonda in Grace and Frankie have been central to this affluent aesthetic. Her vibe is in right now – and not just for those in her demographic. Many Gen Zers, now in their late teens and early twenties, are proudly trying her on for size. So what’s behind this trend?

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We are The Take (formerly ScreenPrism).

00:00 Where did the Costal Grandma trend come from?
02:02 How to enjoy life as the Costal Grandma does
06:45 Honey
08:09 Relax rather than hustle
10:22 How to style yourself like a Coastal Grandma

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