We started by creating lists of wine metaphors and then we prepared the images that could identify those ideas. “Lemon” and “Strawberries” weren’t a problem, but how would you say “balanced with rounded tannins” in a single picture?
We had to take difficult decisions based, precisely, on the brand’s character to describe certain essences, and that’s why you might see The Velvet Underground’s banana or a Pin-up crossing your screen if you choose a certain wine.
