"Crane approaches something close to genius in integrating his commercials with show-stuff. While he sometimes fractures a sponsor's message, he reassembles the pieces and augments and embellishes said message in such a manner as to increase the plug's effectiveness. This is a matter of record. Crane sells. Crane pitches hard. Add to this that he has the area's fastest-expanding morning audience and you have a degree of value that should make time buyers drool." -Liner Notes, "Laffter, Sweet and Profane" (KNX Promotional Album for The Bob Crane Show)
Bob Crane has been called a genius in radio by his radio colleagues at WICC in Bridgeport, CT, and KNX and KMPC in Los Angeles. All sound effects, gimmicks, and voices are performed by Bob Crane (who was also known in radio as the Man of 1,000 Voices), either as pre-recordings or live right at the mic. Bringing all the pieces together, Bob transforms an otherwise bland commercial reading into a dazzling comedic performance.
This commercial for Pall Mall Cigarettes is a classic example. Listen as Bob dissects the commercial and disperses his radio show humor all throughout.
For more about Bob Crane and the campaign for his induction into the National Radio Hall of Fame, visit [ Ссылка ]
Bob Crane - Pall Mall Cigarettes Radio Spot
KNX-CBS Radio
March 9, 1962
