A Dubai mall clothing store, Manto Bride, captured widespread attention with a unique marketing strategy that featured a model posing alongside mannequins. After this, several other clothing brands were seen adapting this new 'marketing gimmick'.

This took place at Dubai Festival City Mall and became a sensation after a video shared by model Angelina on Instagram went viral. In the video, Angelina, dressed in a sleek bodycon dress and stilettos, stands on a platform typically used by mannequins, mimicking their poses and blending in seamlessly.

The stunt, captioned "pov: marketing in Dubai," quickly sparked a wide array of reactions online. While some viewers applauded the creativity and effectiveness of the approach in drawing attention and enhancing customer engagement, others criticized it as unconventional and tasteless.

Comments ranged from appreciation of the marketing innovation to concerns over the implications of such a strategy. One user praised the tactic for boosting store visibility, while another criticized it as a form of modern slavery, suggesting more creative alternatives like using holograms or virtual models. Some expressed discomfort, stating that the campaign made them less likely to patronize the store, and others humorously remarked on the future of employment in an AI-driven world.

The mixed reactions continue to fuel discussions about the appropriateness and effectiveness of such promotional tactics in modern retail environments.
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