- Customers don’t buy based on price. They only default to price in the absence of value. Learn why having a clear value proposition is essential to your business.


A value proposition is the set of reasons why someone should buy your products or services. A strong value proposition shows customers that you can fulfill their needs in ways the competition can’t.

But it’s not enough just to state your proposition. An authentic value proposition is also based on your customers’ experiences. Talk to them.

Take them out to coffee, create a survey, or have an open and honest roundtable with multiple customers. Ask them why they bought from you and why they’ll keep buying from you.

Customer insights can be sales gold — if you dare to ask.

Here are the key takeaways:

- Customers are no longer buying based on price.
- A clear and concise value proposition differentiates you.
- Ask your customers why they value you.

👉 Read more: A Winning Value Proposition
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In this video ⌛

00:08 - Today’s customer rarely buys on price.
00:30 - What is a value proposition?
00:44 - It pays to ask your customers “why.”

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