The rise of one-person businesses — aka solopreneurship — has disrupted the traditional startup model.

In fact, it’s estimated that 80% of the 24 million small businesses in the United States are run by solopreneurs.

Freedom, control, flexibility — these are just some of the reasons behind the rise in popularity of this business model.

…Or at least, that’s the canned response of the average solopreneur.

However, in the past few years, more and more solopreneurs have been reporting feelings of loneliness and isolation in their work.

Is it possible that there’s a downside to this business model that the leading advocators are not willing to admit?

In this video, we’ll dive into the realities of navigating solopreneurship in 2023 and what one-person businesses can do to overcome these challenges.

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