In this tutorial, you will learn how to set up the Facebook pixel using Google Tag Manager, how to configure custom conversions, and how to send events to Facebook. You will also learn how to track conversions from Facebook into Google Analytics 4 (GA4) by configuring a conversion in GA4 and using campaign-tagged URLs for your Facebook Ads.
JUMP TO A TOPIC:
0:00 Introduction
1:20 Adding the Facebook pixel to your website
3:48 Creating a custom conversion in Facebook
8:08 Using conversions with ads in Facebook
9:04 Reporting on conversions in Facebook
9:35 Sending events to Facebook using Google Tag Manager
14:35 Tracking conversion from Facebook in Google Analytics
15:07 Configuring conversions in GA4 (Google Analytics 4)
16:51 Creating campaign tagged links for Facebook ads
18:10 Conclusion
YOUR EXTRA RESOURCES:
○ Create a KPI dashboard using Whatagraph – [ Ссылка ]
○ Get started with Whatagraph – [ Ссылка ]
○ Creating triggers in Google Tag Manager – [ Ссылка ]
○ My Google Tag Manager Course (paid) – [ Ссылка ]
○ Setting up goals in Universal Analytics – [ Ссылка ]
○ Tracking campaigns in Google Analytics – [ Ссылка ]
#FacebookConversions #FacebookPixel #Facebook
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