At the beginning of every year there’s a predictable surge of gym memberships, only for those same people to stop going all together after just a few weeks. But what if this New Year’s phenomenon wasn’t just about human weakness, but instead the result of a deliberately manipulative industry that capitalizes on failed goals?
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Script: Holly Maley
Editor: Reid Valaitis + Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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