adele, hello adele, hello
Adele’s return has been a smashing success so far.
Since the British pop star released her new single “Hello” on Friday, the video has been viewed more than 90 million times. According to YouTube, during the first 48 hours, it was played one million times per hour, making it the biggest video debut of the year. The highest peak was 1.6 million views in an hour, beating out the highly anticipated “Star Wars: The Force Awakens” trailer, which topped out at 1.2 million views in its most fruitful hour.
Kevin Allocca, head of Culture and Trends at YouTube, says this type of activity is rare. “It’s not data we track often,” he says. “It happens occasionally when you have something really big where you have a lot of people talking about it. [There’s] a lot of interest in a very concentrated amount of time.”
