Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse.
This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– PBG, Powered By Gelato
2:43 New: Expanded Product Targeting
3:25 What is Product Targeting?
9:20 What is Expanded Product Targeting?
13:05 How do I use Expanded Product Targeting?
19:20 Key lesson: Stay on top of it.
24:00 Where to find Expanded Product Targeting option
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Resources & Links
-- Where to find Brent Zahradnik, AMZ Pathfinder: [ Ссылка ]
-- The Best Keyword Research Strategy: [ Ссылка ]
-- 5 Things You Didn’t Know About Product Targeting: [ Ссылка ]
-- Should You Segment Automatic Sponsored Product Campaigns: [ Ссылка ]
-- Amazon Sponsored Products: Everything You Need to Know: [ Ссылка ]
-- Stay on Top of Things with Project Management Tools: [ Ссылка ]
-- How Do I Increase My Amazon Market Share: [ Ссылка ]
-- Never miss the latest in Amazon PPC tips and best practices: [ Ссылка ]
-- All our episodes and show notes: [ Ссылка ]
-- Get a product tour of Ad Badger: [ Ссылка ]
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
