Meet the all-new Toyota Crown. This innovative sedan is a cut above the familiar. Its elevated cabin, flowing silhouette and sculpted body lines create a fresh look that’s entirely unique for its class. And this premium machine continues to deliver confidence with AWD capability and the electrified power of an available Hybrid MAX powertrain. An image of innovation you can touch, feel and drive—Toyota Crown is arriving winter 2022.

Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height
Three Grades, XLE, Limited and Platinum, All with Standard Electronic On-Demand AWD
Hybrid Powertrain Standard with Choice of First-Ever HYBRID MAX or Toyota Hybrid System
HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP
Spacious Interior and Quiet Ride, with Standard Adaptive Variable Suspension on Platinum
Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch Wheels
Toyota’s All-New Audio Multimedia System with 12.3-inch Touchscreen Standard

The 2023 Toyota Crown will arrive at U.S. dealerships early next year and pricing will begin at $39,950. Costing $3,125 more than the outgoing Avalon, the entry-level Crown XLE is an “elevated sedan” that features LED lighting units and 19-inch alloy wheels with a two-tone finish. Buyers will also find an acoustic windshield as well as acoustic front glass to keep the cabin hushed.

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