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Most people are confused about which Google ads bidding strategy is workable

, but choosing the right bid strategy in Google ads is extremely important. If you do not know the right bid strategy for your campaign, you can waste your entire budget without any profit.

If you choose the right bid strategy for your campaign, you can boost your campaign's performance and make it more profitable.

In this post, we will discuss some Google ads bid strategies and how you can pick the right one for your campaigns.

👉 Target CPA

👉 Maximize Clicks

👉 Maximize Conversions

👉 Target Impression share

👉 Manual ECPC

First, you need to understand how these bid strategies work, and then you can select the right one.

1⃣ Target CPA (Cost Per Acquisition):

If you want to optimize conversions with a specific amount, targeting CPA is the best option. This bid strategy helps you get down CPA. Google automatically sets the bid for your campaign based on the CPA.

Choosing this bid strategy could be tricky if you don't know your acquisition cost.

➡️ When you can choose CPA bid:

For the new campaigns, Google does not recommend the CPA bid strategy. Your campaign should have a minimum of 30 conversions before opting for the CPA bid strategy. After implementing this bid strategy, you must give 30 days and compare the campaign performance with the previous month.

2⃣ Maximize Clicks Bid:

Maximize clicks bid strategy is similar to Maximize conversion. However, this bid strategy focuses more on clicks than conversions.

➡️ When You can use maximum clicks bid:

This bid strategy is good to drive maximum traffic if your target is to get maximum traffic by Google ads.

3⃣ Maximize Conversion Bid:

Maximize conversion is a smart and fully automated bidding strategy. The goal of the strategy is to get as many conversions as possible from your daily budget. Google always tries to spend the entire budget during this strategy and avoids setting a shared budget while using this strategy.

➡️ When you can use maximize conversion bid:

When you go with maximizing conversion bidding strategy, it is not required that your campaigns should have historical conversion data. Maximize Conversions bid will try to fully spend your average daily budget, so if you are currently spending much less than your budget, Maximize conversions could increase the spend significantly.

4⃣ Enhanced Cost Per Click (ECPC):

This bidding strategy is a mix of manual action and smartness. While you can set ECPC manually, Google can increase it automatically, where you have a high chance of generating more sales and leads.

➡️ When You can use maximum conversion value bid:

You can use this bidding strategy for scratch campaigns because it allows you to easily spend according to your campaign performance. You do not need large amounts of data, like with target CPA. Therefore, small and mid-size advertisers can safely leverage this strategy across any type of campaign.

5⃣ Target Impression Share Bid:

In this bid strategy, you can give direction to Google about "where do you want to place your ads", "percent of the impression shares do you want", and "set maximum CPC bid limit".

➡️ When You Can Use Impression Share Bid:

This bidding strategy can get you the maximum impression and visibility and is best for reaching specified visibility, awareness, and goals. It could be a good option for your brand campaigns because you can ensure your ad always shows when someone searches for your brand.

Hope this post produced good value for you.

Let me know your thoughts in the comment box!

#googleadstutorial2024 #googleadstutorial #googleads #adtargeting #biddingtargeting

#ppcbiddingstrategy

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