Trade Compass examines trade issues around the world. This third episode, filmed in Dubai, the United Arab Emirates, focuses on the need to create a business-friendly environment and a strong country brand to help enterprises increase trade across borders.

This episode features:

• Insight from Rajesh Aggarwal, ITC's trade policy expert, on the ways that small and medium-sized enterprises can overcome challenges to accessing new markets, as well as the increasingly important role of investment in promoting trade.

• An exclusive interview with Alvaro Silva-Santisteban, Director of the Trade, Tourism and Investment Office, Peruvian Ministry of Foreign Trade and Tourism, on how to build a country brand that leaves a lasting impression.

Trade Compass is the video news programme of the International Trade Centre (ITC), the joint agency of the United Nations and the World Trade Organization. Each episode highlights trade issues around the world, putting an accent on connecting small businesses to global markets. Watch previous episodes here: [ Ссылка ]

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