Crafting Feed-Only Performance Max Campaigns: A Guide

There's an ongoing debate among google ads experts about crafting Performance Max campaigns solely centered on products, leaving out supplemental resources like text, images, or videos. In this guide, we'll delve into the scenarios suitable for such campaigns and demonstrate how to create a Performance Max Feed Only campaign.

Understanding Product-Only Performance Max Campaigns:
These campaigns, also referred to as "Feed-only Performance Max" or "Performance Max Shopping-only" campaigns, exclusively spotlight products from the Merchant feed, excluding any additional assets.

The primary benefit is the campaign's specificity to Shopping ads, potentially enhancing performance by not venturing into other Google platforms.

When Should You use a Feed-Only PMAX Campaign?

If you're lacking in high-quality visuals and aim to kickstart a PMax campaign swiftly.

Ideal for those focusing solely on Shopping ads, with no interest in branching out to other Google platforms like the Content Network or YouTube.

Tailored for advanced practitioners who've previously managed distinct campaigns across platforms like the Content Network, YouTube, and other Google channels.

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