The #RejectFinanceBill2024 protests in Kenya have been led by a new generation of activists - Gen Z. These young Kenyans, many women, have organized decentralized demonstrations nationwide to voice their frustration with the government's proposed tax hikes.

The protesters, dubbed "baddies" for their stylish and defiant appearance, have used social media to mobilize and spread their message. They have shared "Protest 101" tips, posted "Get Ready With Me" videos, and leveraged their large online followings to call their peers to action.

The Gen Z protesters have brought a sense of energy and flair to the demonstrations on the streets. Dressed in trendy outfits, with bold hairstyles and accessories, they chanted slogans, engaged the police, and made light of the tear gas used against them.

The protests represent a significant challenge to President Ruto's government and a test for Kenya's democratic institutions.

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