When fashion meets sustainable innovation, the world needs to hear about it. Those at Première Vision Paris in February 2020 saw it first.

Eastman Naia™ cellulosic staple fiber debuted at Première Vision Paris in February 2020. This global event brings the world’s leaders in fashion together annually to discuss and share the most cutting-edge technology, trends, materials and processes in the industry.

The Naia™ event booth attracted many visitors to view the versatile, eco-conscious material choice for sustainable fashion. They saw a variety of Naia™ fabric samples, ranging from cottons to laces. And the booth also displayed examples of plastic waste that goes into the fiber’s closed-loop manufacturing.

Naia™ staple fiber has inherent softness, is quick drying and reduces pilling, so clothes look great and last longer. It blends well with other eco-friendly materials to produce sustainable fabrics and garments that are ideal for comfortable and casual wear.

With full transparency from tree to fiber, Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests, ensuring no deforestation of protected and ancient forests.

Eastman’s closed-loop production process for Naia™ allows recycling and reuse of safe solvents and water, resulting in a fiber with a low environmental impact.

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