These days, various Hallyu (Korean wave) contents ranging from music and video to games are valued highly in the global market. Led by K-pop and K-dramas, the global awareness of various digital video contents such as broadcasting, animation, and movies is rising. With this, the global challenges of content companies that will prove the competitiveness of K-culture are also accelerating. Among them, Youneedcharacter is producing the TV animation Cricket Pang that will be aired on local TV and OTT channels in India in December. Its business footsteps are attracting attention from the industry in that it is the first Korean company to enter the Indian TV animation market.
Youneedcharacter is a character animation production company founded by CEO Song Min-soo in 2017 to start the intellectual property (IP) business with characters. He had previously worked at ICONIX, the maker of the famous character Pororo. In the beginning of the establishment, the company aimed to start the global business with the character IPs. But, Song realized that making animation was the way to promote the character, so the company started its direction to making animations.
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