"Karamel Sutra" is coming to Europe...and this time it's not courtesy of Sting. We tag-teamed with Amalgamated NY to create this spot, which taps into the mind of Ben & Jerry's world famous spokeswoman, Woody.

The first question we asked ourselves was how we could arouse the European audience? The answer, by having our beloved Woody stage her journey to describe the "Karamel Core" inside the ice cream. After months of putting our beloved Woody in all sorts of precarious positions, her endurance paid off. She's clearly desserting of the Best Actress Oscar for her leading role in this new Ben & Jerry's spot.

Production Company
Brand New School

Director
Dennis Go

DP
Toby Howell

Exec. Creative Director
Jonathan Notaro

Managing Director
Danny Rosenbloom

Executive Producer
Devin Brook

Lead Compositor/Animator
Andy Mastrocinque

Designers
Justin Fines, Emeric Trahand, Adam Wentworth

Animator
Scott Balles

3D Animation
Scott Denton, Anthony Jones, Young Lee, Alec Vacura, Jeff Bryson

3D Lighting/Texturing
Scott Denton, Joseph Ibrahim, Young Lee

Rotoscoping
Anna Heironymus

Producer
Samantha Proctor

свернуть