Lift - Logo Design - Adobe Illustrator Hand Lettering - Speed Art

Hey guys, today’s video is a cool hand lettering design of the word lift. This word uses a lot of flourishes and cuts to make a nice effect. This style adds a lot of flow to hand lettering words. This design was created on paper then taken in to adobe illustrator. In Adobe Illustrator I used the pen tool to create the letters and under line. Then I used the shape builder tool to remove parts of the word so the letters were legible.

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Used:
Adobe Illustrator CC

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