Some British seaside towns used to have a reputation for being unkempt and unloved.

Many thought that cheap foreign package deals would kill off the traditional bucket and spade holiday entirely.

But now it seems that the British seaside is bouncing back.

A new study suggests that employment levels are on the way up, with jobs contributing £3.6bn to the economy, as more of us head back to traditional British resorts.

Watch the hotel and General Manager, Roderick Smith promoting perfect holiday destinations in England, right here:

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