We worked with MAC Cosmetics to create a fully integrated campaign that features a diverse cast with differing looks, backgrounds and ages all under the umbrella of What’s Your Thing.

Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether it’s the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin.

With ‘What’s Your Thing?’ we celebrate the individuality and self-expression of Britain in all its eclectic glory and dramatize how MAC helps people achieve that ‘thing’ with its iconic products.

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Glossy Award for;
Best Use of Video by a Beauty Brand
Spring Studios – M.A.C. “What’s Your Thing?”

Vogue Award for;
Runner up Most Memorable Ad Campaign Campaign
Runner Up - Services to Diversity
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Strategy Director : Christianne Hamilton
Creative Director : George Yandel
Creative Director of Copy : Jess Clark
Art Direction & Design lead : Clare Merrick
Design support : Robyn Hislop
Director / DOP: Victor Bastidas
Photographer : Alex Bramhall
2nd Unit Photographer : Ben Simpson
Stylist : Natalie Wandsborough-Jones
Make-up : M.A.C
Hair : Tyler Johnston
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