Speaking and presentation coach, Michael Angelo Caruso, teaches how to write a speech with the help of his client, Randy Ettema, an incoming Rotary District Governor in Michigan.

Welcome to a masterclass in writing from one of America's top speaking coaches.

This writing tutorial uses screen sharing to examine the text of Randy's upcoming speech. Michael reviews the speech and not only offers suggestions for improvement but also explains WHY the changes need to be made.

You can easily apply 90% of these lessons in crafting your next keynote speech. If you still want help, contact Michael through his website. Join his "Present Like a Pro" group on Facebook for ongoing speaking tips.

Highlights occur at:

1:00 Michael's three-part greeting
3:00 Storytelling secrets
5:00 The eyebrow trick
6:00 "Avoid time travel"
7:45 Write in all five senses
9:00 Personification
10:15 Don't ask too many questions when speaking
12:00 Be direct; use "podium power"
13:45 Use attribution to create influence
22:00 The pluses (and minuses) of motif
22:45 Don't ask when you can declare
24:00 Pruning and clipping
29:00 Create your own lexicon
30:00 "Million dollar ideas"
33:00 Mention peeps in the room not those who aren't
40:47 Anchors, pings and trial closes
42:00 Less is more (use the best word for the job)
43:30 Better to be confident than humble
46:00 Repeat for emphasis
52:00 Organizing your talking points
53:00 How to not lose your place during the speech
59:00 The Signature Story, storytelling in your keynote speech
60:00 Advice for photos, graphics, PowerPoint and Prezi
65:00 The best call to action is very specific
73:00 Writing as an iterative experience
78:00 How to re-purpose your great speech to help more people
82:00 Tips for presenting via Zoom and other video formats

More "Michaelisms":

- No one ever knows what you leave out of your presentation
- Make your call-to-action (CTA) "idiot proof
- The best CTA is measurable
- The best kind or writing is re-writing AKA "punching up"

Rotary is the top service organization in the world.

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Michael Angelo Caruso teaches presentation skills that will help you command the room, get noticed and advance your career.

If you’re a leader or salesperson, Michael will help you become a better presenter for the rest of your life.

The most important business skill for leaders and salespeople is the ability to effectively communicate with groups of people. Look into leadership and sales training so you can keep teams interested, motivated and successful.

Use Michael to pump up your next conference or industry event. He’s one of the top keynote speakers in America and he’s spoken on five continents and in 49 of the 50 states. And his reputation is expanding in Africa, Europe, the Middle East, Asia and South America.

Choose from the menu of popular keynote topics on his website which cover the important topics of communication, selling, leadership, motivation speaking skills and change.
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Check out Michael’s blog post (on his website) for interesting educational articles about speaking, writing, leadership and marketing.

He also shares writes about his unique experiences on the speaking circuit, so there are lots of great stories that take place all over the world. These posts are often rendered with humor and wit.
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Information Products

Michael is the author of many books, including “Work Hacks: 300+ Cool Ideas to Speed Career Success,” which is available as a print book and as an e-book on Amazon.

Also check out Michael’s booklet titled, “Hmmm…Little Ideas With BIG Results,” also on Amazon.

He’s also the creator of the best-selling, ”Present Like a Pro” DVD, a masterclass in speaking.

All products are available on Amazon.
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Presentation Training

More on Michael at his website. Join his "Present Like a Pro Group" on Facebook for ongoing speaking tips.

Michael’s online “Present Like a Pro” class is the best speaker training of its kind. Learn how to be an elite speaker in only six weeks!

Set up a free consult with Michael so you can crush your presentations and improve sales. More on Michael at MichaelAngeloCaruso dot com.
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Listen to Michael’s popular “Talk To Me” podcast on Podbean, iTunes and other platforms.
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Subscribe to Michael’s YouTube Channel

Watch (and subscribe to) Michael’s YouTube channel to learn how he can help your sales team. Just click that silver bell on the YT video page to be notified of new videos.

If you’re a fan of video, watch for Michael’s fun Facebook Live sessions.

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