Learn Business Environment Class 12 | Business Environment | Features of Business Environment | Importance of Business Environment | Business studies class 12 chapter 3 | Class 12 Business Studies. In this video, Disha Ma'am will talk about the Meaning, Features, and Importance of the Business Environment from the business Environment chapter in a way never done before. Business Environment chapter is an important and interesting topic that helps you score good marks in Class 12 Business Studies | NCERT Class 12 Business Studies | Business Studies Class 12. Disha Ma'am ma'am enlightens you with the Class 12 exam preparation strategy for Business Studies with in-depth explanations and how to revise crucial topics.
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The market environment or business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships.
Features of Business Environment are:
(i) Totality of External Forces
(ii) Specific and General Forces
(iii) Inter-relatedness
(iv) Dynamic Nature
(v) Uncertainty Business
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