Sasko Bread has launched its new "Life Tastes Great -- Enjoy Every Slice" brand campaign. The television commercial schedule will begin flighting on 14 April 2014 across various channels including SABC1, SABC2, SABC3, ETV, Mzansi Magic, Africa Magic and Soweto TV.

The storyline sees a cross section of the South African population starting their day while enjoying a slice of bread as they go about their morning routine. The choice of uplifting music, the strong male voice leading a choir and the common thread of 'rising up' were carefully crafted together into a montage of moments.

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