Groupe Renault is making some big announcements! Besides the Renault 5 Prototype, the Group also unveiled the Dacia Bigster Concept, a C-segment SUV created under the direction of new Design Director Alejandro Mesonero-Romanos.
The Bigster Concept is an exterior-only model that measures 4.6m in length. It has a very robust aesthetic with sculpted surfaces, pronounced fenders and – save for its very technical lighting – no unnecessary ornamentation. I've always admired Dacia's design approach. As a no-frills brand, the overarching simplicity communicates value-based authenticity in the product.
The Bigster Concept is one of five new models Dacia plans to unveil leading up to 2025, and it shows the company's intent to continue moving forward with the development of a cost-effective model lineup that makes no sacrifices in design appeal.
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