Anthony Eigbe, former Creative Director at X3M Ideas, has been appointed Vice President of Creative & Communications at UAC. Announcing his move on LinkedIn, Eigbe expressed excitement about joining the iconic Nigerian company and leading the newly formed 1879 Tech Hub. This unit, comprising experts in Business Tech, Digital Innovation, Tech Academy, and Creative Comms, aims to advance UAC's tech-compliant vision.
Eigbe’s new role reflects his continued creative evolution and offers him a chance to influence a large-scale manufacturing value chain. He thanked UAC’s board, especially David Asama Dogeni, for their support and humorously promised a Gala to those he meets on the street.
Eigbe’s career began at Cosse TTL in 2012, followed by roles at EXP Marketing Nigeria and Insight Communications Limited. He joined X3M Ideas in 2019, first as Deputy Creative Director and later as Creative Director.
