Tom Edwards is a marketing and technology luminary with a deep understanding of technical detail who focuses on future-proofing the biggest companies and brands in the country. Tom was the Chief Digital and innovation officer of the #1 ranked Advertising Agency in the U.S. according to Advertising Age magazine. Recently, he has recently been recognized by Advertising Age as Marketing Technology Trailblazer, The 2020 Global Icon Top 50 Global Marketers by OnCon, The Professional of the Year Marketing & Emerging Technology, and Tech Titans’ Technology Advocate Award.

Tom regularly provides thought leadership commentary online driving millions of views with his viral Blackfin 360 blog and in business and advertising publications. His TEDx talk has half a million views.

Tom speaks regularly as a futurist on emerging technology and its impact on consumer behavior/ experience via data design, artificial intelligence, virtual reality, augmented reality, wearables, gaming, and mobile. He outlines the exponential acceleration of experience through technologies that empower consumers, intelligent systems that enhance, and contextual and ambient environments that will redefine our reality. This discussion highlights the convergence of experience and explores the evolution of mobile and our virtual assistant as well as what happens when it’s no longer just about the consumer and we are marketing to algorithms.

1:48 – Introduction and opening statements tied to trends.
3:05 – Creating experiences that go beyond desktop and mobile.
4:10 – Tour of Matrix-inspired office.
4:42 – Awards & BlackFin360.
7:12 – Voice ecosystem and thoughts on Google, Amazon, and Apple.
8:24 – Discuss virtual proxies & how assistants will evolve.
12:00 – How should business leaders think about integrating tech and trends into their existing business with a focus on value creation.
12:50 – The new 4 Ps to consider for marketers.
14:50 – What about small business owners? What do they need to look at?
18:36 – How to apply AI & Machine learning to understand affinities and behaviors.
19:44 – Thoughts on ownership of data.
20:17 – The role of AI & it’s not the enemy via the Pixar Theory
24:15 – Digital Simulation.
25:50 – What about search beyond desktop & mobile? The role of the Google knowledge graph.
27:06 – Moving beyond mobile devices & the rise of smart glasses.
28:14 – Smart contacts are the future.
30:10 – The rise of gaming & how to align with business.
31:55 – What brands should be in gaming?
35:00 – Creating authentic connections.
37:48 – Digital twins & the proxy twin hypothesis.
41:08 – Forecasting trends.
42:18 – Data, experiences, ethics.
45:20 – Blockchain & Industries like Healthcare, Financial Services.
46:55 – Digital rights management
47:30 – Closing thoughts

If you are interested in having Tom speak at your next event, email info@calentertainment.com and for more about Tom go to: [ Ссылка ]

Follow Tom Edwards @BlackFin360 via Instagram, Twitter, Youtube, & Twitch.

свернуть