On this episode of “Eye on Business Video,” I visited with Mike Newman, Chief Executive Officer of MediaPlatform, to discuss how vendors specializing in enterprise streaming solutions can compete in an increasingly competitive market for technology vendors enabling one-to-many online video behind the corporate firewall.
As large vendors of unified communications solutions such as Microsoft, Zoom, Cisco and Google, begin to incorporate features into their platforms that enable webcasting on corporate networks, enterprise streaming specialists – such as Newman’s MediaPlatform – must adjust their go-to-market strategies to maintain differentiation.
For MediaPlatform, that has meant a sustained focus on developing enterprise streaming solutions that address the needs of a small set of corporate video producers who typically are responsible for creating and managing high-quality, high stakes corporate webcasts.
In this interview, Newman discusses some of the needs of corporate video producers in today’s market and the product features that MediaPlatform has developed to address the priorities of this market segment. Key themes highlighted in this discussion include the following:
* How demand for professional video services and broadcast services is evolving among enterprise customers.
* Why MediaPlatform is positioned to partner with large technology vendors, such as Microsoft, rather than competing with them
* What MediaPlatform has done in its product development efforts to focus on the unique needs of corporate video producers
* Why more organizations than ever before are poised to develop comprehensive strategies for implementing streaming video solutions to enhance employee communications
#businessvideo, #MediaPlatform, #MikeNewman, #enterprisestreamingsolutions, #microsoft, #zoom, #cisco, #google, #videoservices, #broadcastservices, #stevevonderhaar, #wainhouse, #eyeonbusinessvideo
Disclaimer: The Wainhouse Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors, and we do not ask that you treat us as such.
