Jos Berry is a trendsetter in the fashion world, and she knows Eastman Naia™ cellulosic yarn is the next big thing.

As the founder and CEO of Concepts Paris and with more than 30 years of experience, Berry has been a leader in fashion innovation. Berry says that from its breathability and softness to its ability to blend with other materials, Naia™ is a standout among fibers — especially when it comes to sustainability.

Naia™ is manufactured with full transparency from sustainable origins to end-of-life biodegradation. The wood pulp is sustainably sourced from pine and eucalyptus forests, ensuring no deforestation of protected or ancient forests. The closed-loop manufacturing process yields fiber with a low environmental impact. The safe solvents and water used during the production process are reused and recycled.

Naia™ is an excellent choice for clothing, particularly womenswear, linings and home textiles. Designers like Berry can be proud to choose Naia™ for their products thanks to sustainable production and the quality of Naia™ fabrics and blends.

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