In an exclusive, first-of-its-kind Farm4Fun episode of the Farm4Profit Podcast, we sit down with Rex Curtiss, the newly appointed Chief Tractor Officer (CTO) of @JohnDeere Rex wasn’t the ag industry’s first choice, but he’s here to shake things up and bridge the gap between agriculture and the consumer. Bringing a fresh perspective to one of the most iconic brands in farming, Rex talks about his vision for John Deere, how he plans to connect with consumers, and his unique approach to innovation across all sides of the business.

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