Payal Singhal was among the first few designers to embrace the dramatic changes in Indian fashion business in the pandemic and designed creative solutions to sustain and succeed. In May, the designer introduced three product lines of face masks and in September 2020, opened a flagship store in Mumbai and launched menswear. Singhal upgraded her online business to make it more approachable and added products like masks, gifting items, accessories and PS prêt to cater to the new fashion sentiment. Her collections revolve around wearability, comfort, value for money and effortless impact.

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