How can Community Radio stations uniquely position themselves to succeed in a new digital era?

Some 8 to 10 million people tune in to their favourite community stations every week in South Africa. What’s more, community radio enjoys a higher loyalty factor than commercial radio. But the sector has struggled to monetise this audience.

So what does it take for community radio stations to keep up with and take advantage of the rapid pace of digital change in an evolving industry, while staying true to the culture of community upliftment?

Join us in conversation with Tamie Mbombo, Head of Marketing and Public Relations at community radio station Izwi loMzansi, as he shares successes, challenges, and the station’s overall experience in his mission to uniquely position the station to succeed in a new digital era.

Bringing in unique insights that spans four decades of experience in media is Phil Molefe, the Business Development and Strategy Lead at Fabrik who, amongst other gleaming accolades, was instrumental in setting up the South African community media framework that still exists today.

Hosting the conversation is Jonathan Lumley, Clients, Channels and Markets Lead at Fabrik, a radio promotions veteran who now empowers stations to bring new value to their audiences and advertisers through innovative technology-enabled workflows and campaigns.

Download the Izwi loMzansi app for Android or iOS: [ Ссылка ]
Read about Izwi loMzansi's #PimpMyBiz campaign: [ Ссылка ]

Brought to you by Fabrik.
For more info visit ​​​[ Ссылка ]

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