Two weeks ago, we dropped a video talking about the importance of design language and identifying brand elements before putting pen to paper.

Today, we're back with part two! We're going to offer you some helpful tips on how to translate a brand feeling into visual design language.

Similar to a chef gathering ingredients for the finest recipes, designers need to gather specific elements from a brand to design the finest products.

First, identify the brand attributes of the business, understand who the brand is, and correlate them with visual elements.

Then, take those elements and break them down into three categories: form, CMF (Color, Material Finish), and context (story).

Now you're ready to apply visual ingredients to the brand's products! Once you use this strategy across your product designs, you'll have a consistent design language!

Check out some of our other helpful tips below:

The Secret To Successful Product Design (Part One): [ Ссылка ]

The Value of Design: [ Ссылка ]

Why You Should Integrate ID & ME For Your Next Product Launch:
[ Ссылка ]

𝐀𝐁𝐎𝐔𝐓 𝐎𝐔𝐑 𝐂𝐇𝐀𝐍𝐍𝐄𝐋:
Founded by an award-winning team with over 20 years of combined product development experience, Hatch Duo is an industrial design and product engineering company that helps startups hatch ideas by leveraging a competitive advantage through brand-focused design. Hatch Duo designs compelling product experiences for growing brands by seamlessly integrating mechanical engineering and industrial design.

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