The development of the Bugatti Tourbillon was guided at every step by the 115 years of Bugatti history and the words of Ettore Bugatti himself. His mantras ‘if comparable it is no longer Bugatti’ and ‘nothing is too beautiful’ were a guiding path for me personally, as well as the design and engineering teams looking to create the next exciting era in the Bugatti hyper sports car story.

“Icons like the Type 57SC Atlantic, renowned as the most beautiful car in the world, the Type 35, the most successful racing car ever, and the Type 41 Royale, one of the most ambitious luxury cars of all time, provide our three pillars of inspiration. Beauty, performance and luxury formed the blueprint for the Tourbillon; a car that was more elegant, more emotive and more luxurious than anything before it. Quite simply, incomparable. And just like those icons of the past, it wouldn’t be simply for the present, or even for the future, but Pour l’éternité – for eternity.”

As the first Bugatti in more than 20 years not powered by the iconic W16 engine, the tradition of naming core models after legendary Bugatti racing drivers of the past is no longer applied. Instead, the name Tourbillon was chosen as the perfect encapsulation of this car’s character. A French word, and a subtle reference to Bugatti’s French heritage and home in Molsheim, the tourbillon is a watchmaking invention of a Swiss-born genius living in France in 1801. A completely original creation without compare, it is both complex and beautiful, helping to counteract the effects of gravity on a watch to ensure more consistent time-keeping. And over 200 years later it is still revered as the pinnacle of watchmaking.

This sense of mechanical timelessness was a core part of the Bugatti Tourbillon journey. For a car that will be displayed on the concours lawns of this and the next centuries, technology can easily date – especially large digital screens – so it’s important that it uses as many timeless components as possible. The Tourbillon therefore utilizes a number of design and engineering techniques that will never age, including a completely analogue instrument cluster crafted by Swiss watchmakers and finished with the same care and attention you find in the world’s greatest timepieces. Just as these become heirlooms over generations, the Tourbillon is designed as a car for eternity.

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