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#BSDCity, formerly referred to #BumiSerpongDamai is a planned community located within Greater Jakarta in Indonesia. The project was initiated in 1984 by a group of private developers and started in 1989. The town is currently managed by the holding company PT Bumi Serpong Damai Tbk, which is owned by Sinar Mas Land, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia. #BSD City encompasses a total area of approximately 6,000 hectares, hosting a range of residential houses, apartments, malls, offices, and more. Most of the residential areas are designed to be suitable for Indonesia's upper-middle class, in gated neighbourhoods, each with different themes. The city is now a self-sustaining community, with businesses, schools, shopping malls, hospitals and hotels.
History
In the 1980s, the #Serpong district of #SouthTangerang was a largely uninhabited rubber plantation. At the time, infrastructure such as asphalted roads and electricity was yet to be built. In 1984, Ir. Ciputra planned to build an independent township in the district, to be named as Bumi Serpong Damai. The development of the township was backed by 11 private companies including Pembangunan Jaya, Sinar Mas, Salim Group, and Metropolitan Kentjana with a total of Rp 3.2 trillion investment. The inauguration was held on 16 January 1989, attended by the Minister of Home Affairs at the time, Rudini. At the time of project development during the 1990s, BSD City was the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. It is designed to be a self-sustaining community, with various types of public facilities available to its residents. The township started growing, and as the Jakarta–Tangerang Toll Road opened, residents started coming in as it provides an easier access to the township.
History
During the 1997 Asian Financial Crisis, real estate business in Indonesia stagnated for around 5 years. Due to this, Bumi Serpong Damai changed ownership to Sinar Mas Land around 2003–2004. To change its brand image, Sinar Mas eventually changed the name of the township into its initials, becoming BSD City, and built new residential clusters with new names (De Latinos, The Icon, Sevilla, Foresta, etc.) to market it better. Sinar Mas continues to develop the township, expanding from the Serpong district into the Tangerang regency, in which they plan to build the next phase of BSD City.
Facilities
Construction of a Smart Digital City is currently still going on, first phase of which is expected to be completed by 2019. Sinar Mas Group has formed a joint-venture with a Japanese consortium led by automotive conglomerate Mitsubishi Corporation to develop a mixed-use area in BSD City, with an investment of more than $260 million.
Educational institutions
Schools
There are currently 127 formal schools located in BSD City. Aside from public schools, the township is also home to multiple national and international schools.
Al-Azhar BSD
BINUS Serpong Cambridge International School
Deustche School Jakarta
IPEKA BSD Christian School
Jakarta Nanyang School
Saint John's Catholic School
Santa Ursula BSD
Sinarmas World Academy
Stella Maris School
Syafana Islamic School
Universities
Many universities have opened their secondary campus in BSD City due to its prime location and abundance of land. The township is currently home to 9 universities, with plans of more development in the future. BINUS University is setting up to build another campus in the Digital Hub district of BSD City.
Atma Jaya Catholic University BSD Campus
International University Liaison Indonesia
Institut Teknologi Indonesia
Monash University
Prasetiya Mulya University
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