There's a very specific reason Steve Jobs (wore) and Mark Zuckerberg wear the same clothes every day. I do the same thing too - it's not because we like to be stinky, but because it helps your online business in 2 very distinct ways. Hint: It helps you preserve your decision making power!

As an entrepreneur, making hard decisions, and a lot of them is one of the things you will have to do on a daily basis.

The thing about decisions is that you only have so much power to make them each day. It's called decision fatigue. Basically, we as humans have the mental capacity to make about 70 decisions a day. After that, the quality of our decisions starts to decrease dramatically.

That is why it's important to limit the amount of decisions you make every day.

This is exactly the same reason why Steve Jobs always wore tennis shoes, a black turtle neck, and jeans.

Also, the other reason is by wearing the same clothing, they become easily identifiable - therefore making a brand and character out of themselves!

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