Seth Godin's Purple Cow

Want to find out how to transform your business by becoming remarkable? You should like this video
Seth Godin is definitely one of my favorite authors. In each of these books, he anticipates and deciphers the trends that will shape businesses and society in the decades to come. In The Purple Cow, he explains to us that the old methods of marketing are outdated and how can indeed be generated a demand for our products or our services.
1- create a product
2- Advertise on television
3- Access the distribution of your advertising to your potential customers
4- Make sales
5- Profit
6- Invest part of your profits in TV Advertising
7- Repeat the cycle again
Everett Rogers' innovation diffusion curve:
1- Early innovators
2- Early adopters
3- early majority
4- Late majority

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5- Latecomers

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