In the fourth lesson of our Google Analytics tutorial series, you'll learn how to create custom exploration reports in Google Analytics and walk through the advertising reports. You can use exploration reports to meet your ad-hoc reporting needs and dive deeper into your data, while advertising reports let you compare and understand the performance of your campaigns, including Google Ads campaigns.

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started – [ Ссылка ]
Lesson 2: Check Data, Link Ads & Search Console – [ Ссылка ]
Lesson 3: Using Standard Reports – [ Ссылка ]
Lesson 4: (That's this video)
Lesson 5: Conversions (Key Events) & Audiences – [ Ссылка ]
Lesson 6: Tips & Extra Resources – [ Ссылка ]
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YOUR EXTRA RESOURCES:
○ Regular Expressions – [ Ссылка ]
○ Google Analytics Course (paid) – [ Ссылка ]

JUMP TO A TOPIC:
00:00 Introduction
00:36 Overview of the exploration reports
02:27 Creating exploration reports
08:38 Advertising reports
13:35 Next steps

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