Sponsored Display Ads, formerly known as “Product Display Ads,” are a unique remarketing advertisement product from Amazon that allows you to show your ad to consumers who have previously viewed your product or similar products.
The major difference between Sponsored Display ads, Sponsored Products and Sponsored Brands is that the program doesn’t target keywords. Instead, it targets customers, based on audience interests and shopping behaviors, as well as whether they’ve viewed your product’s detail page.
As defined by Amazon, ”Sponsored Display is a self-service display advertising solution that helps you grow your business and brand on Amazon by engaging shoppers across the purchase
journey, on Amazon.”
If you have further confusion regarding the Display Campaigns feel free to let us know in the comment section. We are always here to assist you. You can also visit our website.
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