Salsify Co-Founder and CMO Rob Gonzalez explores the changing dynamics of business-to-business (B2B) buyers, likening the transition from Blackberry to iPhone to the contemporary expectations of B2B buyers for Amazon-esque experiences. Discover how companies need to refine their digital approaches to maintain a competitive edge in this swiftly evolving B2B marketplace.
Request a guided demo to learn how Salsify's product experience management (PXM) solution will help your brand thrive on the digital shelf.
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