You are a creator. Whether that’s creating a clothing line, a recipe, or even a TikTok, we all have the innate desire to rearrange old ideas into something new. In the past, creative endeavors like these were seen as hobbies, but this generation is redefining what a career can look like. However, as a creator in an era where advertisements, social media and entertainment simultaneously compete for our attention, it can feel impossible to get our ideas to break through the noise. In his talk, Nigel Davis describes the importance of ideas standing out and explains the four steps to creating a product that resonates in a time when attention is at a premium. Nigel Davis is a graduate of the University of Florida and currently works at Microsoft as a software engineer. In addition to his day job, Nigel is the CEO of Grapevine Campus, a technology startup with the mission of creating a sense of belonging for marginalized and underrepresented college students. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]

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