A digital billboard displays a big 3-D cat waking up and looking at pedestrians as if it might jump off the screen outside Shinjuku Station on July 7, 2021, Tokyo, Japan. The curved LED screen can display 4K images, creating a depth effect and jaw-dropping 3D effect from the rooftop of the recently constructed Cross Shinjuku building. The new 3D ads went viral on the internet after people spread videos of animal-shaped ads jumping off the screens in China and South Korea.
