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Have you seen sometime the eyes of Martini man? What he drinks? Rosso? Bianco? Where come from the finger-lip touch? Ask all this questions watching the video!
"La vita é cinema, baby" (Moshe Brakha).
"The Martini man was massive in Europe and Brazil (except the UK). The ads were serialized with the snippet after the logo being a teaser for the next installment. Martini sales trebled in Italy and Spain and the advertising was awarded campaign of the year in Italy, Spain and Russia" (Casey Grady: [ Ссылка ])
"When in America, when you think about Martini, when you think about this logo from Martini, you picture Brigitte Bardot and beautiful life, and chic, and the italian Riviera. So as soon as I saw the Martini logo, the Martini bottle, my dream was the italian Riviera. That's were the idea came from" (Jeff Weiss).
"Everybody is more beautiful in black and white. In black and white, you bring color with your imagination" (Jeff Weiss).
CREDITS
Client: Bacardi Limited
Filmin locations: Portofonio and port of Santa Margherita Ligure, Italy.
Stars: Max Parrish (Martini man), Charlize Theron (Martini girl).
Advertising agency: McCann Erickson
Director: Moshe Brakha
Creative director: Jeff Weiss
Copywriter: Paul Opperman
Art director: Casey Grady
Producer: Kevin Noohan
Production manager: Steve Sawyer
