An initial coin offering (ICO) is the cryptocurrency industry’s equivalent of an initial public offering (IPO). A company seeking to create a new coin or app can launch an ICO as one way to raise funds.
Investors who are interested in buying into an ICO can invest in a new cryptocurrency token issued by the company. This token might be useful for the company or project, but it could also just be a way to get a piece of the company or project.
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