What is ethos in public speaking? We'll look at Aristotle's concept and give practical tips on how to establish good ethos and credibility and get your FREE 7 Instant Tips for Confident & Composed Public Speaking
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- Ethos does not really mean "ethics."
- Ethos is a persuasive or rhetorical appeal.
- A speaker with good ethos appeals to the audience's desire to listen to a trustworthy, credible speaker.
- The most practical way to define ethos is credibility.
- James C. McCroskey wrote about the dimensions of credibility: competence, character, and care. www.jamescmccroskey.com

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