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South African Tourism kickstarts travel recovery efforts in India with the launch of the ‘More & More’ campaign.

Reigniting its travel recovery efforts in India, South African Tourism launched its ‘More & More’ campaign today. Localized for Indian audiences, this campaign aims to highlight the variety and diversity of experiences that South Africa has to offer, ranging from 3000+ adventure activities to exciting culinary experiences and more, across its 9 provinces.

The campaign is crafted to speak to every type of traveller including millennials, families, solo explorers, active lifestyle seekers and couples. More & More builds on the emotion and spirit of adventure, which is a sentiment unique to every individual. For some, adventure may mean jumping off the highest commercial bungee in the world at Bloukrans Bridge or going shark-cage diving in KwaZulu-Natal, whereas for another it could be the thrill of a scenic road trip across the stunning Garden Route or a night of stargazing in beautiful Knysna. To still some, it could be about discovering the origin of humans by exploring the Cradle of Mankind, interacting with indigenous tribes like the Zulus and learning about their culture or retracing Nelson Mandela's life journey.

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